Our Story: Makeup for Women Who Don’t Settle
You wouldn’t settle for a wine you don’t enjoy, a meal you didn’t order or clothes that no longer fit the way you want them to.
So why settle for what you put on your skin?
Max & Louie creates skincare and makeup for women who know what they like, know what works and aren’t prepared to settle for anything less.
Makeup stopped loving her skin back. So Nat made her own.
There came a point when the makeup Nat had always worn began behaving differently.
Foundation gathered where it never used to. Powder felt dry. Products that once worked suddenly seemed to sit on her skin instead of moving with it.
When Nat went looking for something better, much of the beauty industry offered the same answer: products promising to make her look younger.
But she didn’t want a different face.
She wanted makeup that understood the one she already had.
So she created Max & Louie.
Skin changes. Beauty doesn’t.
Skin naturally changes over time. It can become drier, feel different beneath makeup and respond differently to formulas that once worked perfectly well.
That doesn’t mean you need heavier coverage or a complicated routine.
It means your products need to change with you.
Max & Louie creates creamy, comfortable makeup for mature and changing skin. The formulas are designed to move with your face, rather than cake, dry out or settle into creases.
The goal is never to cover up the person wearing it.
Skin should still look like skin. Just really bloody good skin.
Great makeup begins with skin prep
Nat knew that better makeup was only part of the answer. What sits underneath it matters too.
Inspired by Korean skincare philosophy, Prepy uses gentle, considered layers to hydrate, support and prepare changing skin for makeup.
The five-step routine includes:
- Cleansing Balm
- Glow Swipe Pads
- Bakuchiol Face Milk
- Exosome Essence
- Ayem Peyem Cream
Each Prepy formula is vegan and fragrance-free, with no twenty-product routine or harsh shortcuts.
Just simple, considered skincare that gives your makeup a better place to begin.
Cream over cake. Movement over heaviness.
Max & Louie believes in fewer products, better formulas and routines that earn their place in your bathroom or makeup bag.
That means makeup that feels comfortable.
Coverage that doesn’t hide every sign of a life well lived.
Creamy formulas that work with changing skin instead of fighting against it.
And skincare that prepares your skin without making the process feel like another job.
It is beauty for women who have stopped accepting products simply because the industry tells them they should.
Nat is still the one who answers
Choosing foundation online shouldn’t mean taking a wild guess and hoping for the best.
Every Max & Louie shade match request is personally reviewed by Nat. She looks at your makeup-free selfie, considers your skin tone and undertone, and recommends the shade she believes will work best for you.
There is no algorithm pretending to know your face.
It’s Nat.
The woman who created the products, personally helping you choose yours.
It’s the kind of service that doesn’t scale gracefully, and that’s rather the point.
To receive your personal shade match, send us a makeup-free selfie taken in natural light.
For women who don’t settle
Max & Louie isn’t here to tell you to look younger.
We’re here to make skincare and makeup that works for the skin you have today.
Products that feel good, wear beautifully and let you look like yourself.
You already know what you like.
You already know what you deserve.
And you’re not settling for anything less.
Frequently Asked Questions
Is Max & Louie makeup suitable for mature skin?
Yes. Max & Louie creates creamy, comfortable makeup for mature and changing skin. The formulas are designed to move with the skin and avoid a dry, heavy or cakey finish.
How do I find my Max & Louie foundation shade?
Send Max & Louie a makeup-free selfie taken in natural light. Founder Nat will personally review your photo and recommend the shade she believes will suit your skin tone and undertone.
What is Prepy?
Prepy is Max & Louie’s five-step skincare range. Inspired by Korean skincare philosophy, it gently layers hydration and skin support to prepare changing skin for makeup.
Is Prepy vegan and fragrance-free?
Yes. Prepy skincare is vegan and fragrance-free.
Is Max & Louie a New Zealand brand?
Yes. Max & Louie is a New Zealand-owned, female-founded beauty brand created by Nat for women with mature and changing skin.