Makeup stopped loving her skin back. So Nat made her own.
The why
Skin changes. Beauty doesn't.
Somewhere along the way, the makeup that used to work starts sitting differently. Foundation gathers where it never did. Powder feels dry. And the industry's answer is usually to promise you a younger face. Ours isn't. Max & Louie exists because the skin you have today deserves formulas made for it — creamy, comfortable makeup that moves with you, and never asks you to be anyone else.
The philosophy
Cream over cake. Movement over heaviness.
Fewer products, better formulas, simple routines. Skin that still looks like skin. Preparation treated as the first step of makeup, not a separate chore — which is why Prepy exists, the calm older sister that readies your skin for everything Max & Louie does next.
The founder
Nat is still the one who answers
Every shade match request. Every routine question. Nat reads them herself and replies personally — because choosing makeup online shouldn't mean guessing alone. It's the kind of service that doesn't scale gracefully, and that's rather the point.