Summer essential · Hydra Shield SPF50

Reapply your SPF without redoing your face.

Summer's here. Your makeup's staying put.


SPF50 you can spray over your makeup. It sets your face, tops up your sun protection and won't leave you white or sticky. Keep one in your handbag and one in the car.

★★★★★ 5.0 from 33 reviews · $52

Max and Louie

For women who don't settle.

Makeup and skincare that don't either. Skin changes, and that's not a problem to fix. So we make creamy makeup and thoughtful skin prep for the skin you have today.

New · Lip Grip

Some stains are worth it.

The one stain you meant to make.


Seven shades of lightweight mirror tint stain with hyaluronic acid and vitamin E. It sets glossy in two to three minutes, stays inside your lip line and stays off your wine glass. No peeling. No dried-out wands. Just colour that stays.

★★★★★ 5.0 from 15 reviews · $36 each · Pick 3 for $89

The ones they come back for

1 of 4

Just landed

Two new palettes. Day, sorted. Night, sorted.

Twenty-four shades made to sit beautifully on lids that have lived a little.

NewEveryday Nudes Eyeshadow Palette

The everyday one

Everyday Nudes

Twelve all-matte neutrals for the eye you wear every day. Soft enough for work, easy enough that you really can't get it wrong.

NewCopperhead Eyeshadow Palette

The after-dark one

Copperhead

Warm mattes with copper, bronze and gold shimmers. Copper brings out every eye colour, and party season is right around the corner.

Sets & Routines

Complete looks and prep rituals, in one box.

1 of 3

One philosophy, two chapters

Beautiful makeup begins with beautifully prepared skin

Chapter one

Prepy prepares

Korean-inspired skin preparation, made for life down here. Five gentle steps of ingredients we actually believe in, skin left nourished, hydrated and ready. No fillers, no settling for ingredients that don't earn their place.

Discover Prepy Skin

Chapter two

Max and Louie perfects

Creamy, comfortable makeup that melts into skin instead of sitting on top of it. Colour and coverage that won't settle into fine lines or creases, and won't settle for "close enough."

Discover the Makeup

Personal Shade Matching

Not sure which shade suits you? Nat will personally help you choose.

Send a makeup-free selfie taken in natural light. Nat, our founder, will look at it herself and recommend the shades that will suit you beautifully. No quizzes. No guessing. Just honest, expert help.

Get My Personal Shade Match

Free, personal and wonderfully simple.

Meet Nat

Makeup, from someone who actually understands your skin.

Nat founded Max and Louie because the makeup she loved stopped loving her skin back. Every formula, every shade and every recommendation comes from her own hands‑on expertise.

  • 01Formulas made for skin that's lived a little
  • 02NZ-owned, female-founded and vegan
  • 03Every shade match answered by Nat herself

Gift Cards

Not sure what to get them? Let them choose.

Shade matching for someone else is tricky. A Max and Louie gift card lets them pick their own foundation, lip trio or Prepy skin prep, and Nat will still personally help them find their perfect match. Delivered by email, ready to give in minutes.

Shop gift cards

What they're saying

Real reviews, real skin.

5.0
From 958 reviews
★★★★★
Wow! Lip Grip is fantastic - I love Rouge Reality. An application lasted for about 30 hours, faded by then sure but still looking like I'd been eating berries.
BronwynVerified buyerLip Grip
★★★★★
Love the sunscreen spray used it last summer and it was great over makeup, doesn't sting your eyes like other spray sunscreens and protects really well
StephVerified buyerHydra Shield
★★★★★
I AM OBSESSED. It’s the best lip stain ever, smells divine, doesn’t have yucky peel off feeling and keeps my lips hydrated!
TahnaVerified buyerLip Grip

Verified buyer reviews, collected by Kudobuzz.