Max & Louie

The Journal

Skin-first tips, honest product notes and the little rituals we love — written to help you get the most out of your Max and Louie shelf.

Max & Louie Day to Night Duo: Everyday Nudes and Copperhead eyeshadow palettes

Day to Night Eyeshadow: One Duo, Every Kind of Day

Two new eyeshadow palettes made for skin that's lived a little. Everyday Nudes for daytime, Copperhead for after dark. Here's how to wear the Day to Night Duo.

Day to Night Eyeshadow: One Duo, Every Kind of Day

Two new eyeshadow palettes made for skin that's lived a little. Everyday Nudes for daytime, Copperhead for after dark. Here's how to wear the Day to Night Duo.

Skin flooding with Prepy

Skin flooding with Prepy

Discover the benefits of skin flooding with Prepy. Learn how this trending skincare technique can transform your routine.

Skin flooding with Prepy

Discover the benefits of skin flooding with Prepy. Learn how this trending skincare technique can transform your routine.

What a Week in New York Taught Me About Korean Skincare

What a Week in New York Taught Me About Korean ...

Dry cabin air, freezing AC, humid streets, 25,000-step days. If a routine survives a week like that, it has earned the right to be talked about properly.

What a Week in New York Taught Me About Korean ...

Dry cabin air, freezing AC, humid streets, 25,000-step days. If a routine survives a week like that, it has earned the right to be talked about properly.

The Prepy range photographed with fresh garden produce

Why Double Cleansing Starts With a Balm

Most face washes are built for sweat and grime, not waterproof mascara, SPF and a full face of foundation. Why step one of the Prepy ritual is a balm.

Why Double Cleansing Starts With a Balm

Most face washes are built for sweat and grime, not waterproof mascara, SPF and a full face of foundation. Why step one of the Prepy ritual is a balm.

How to Find Your Perfect Foundation Shade Online (Without Guessing)

How to Find Your Perfect Foundation Shade Onlin...

Undertone, neck not face, natural light, season and formula — the five things to check before you buy foundation online. Or skip all of it and send Nat a selfie.

How to Find Your Perfect Foundation Shade Onlin...

Undertone, neck not face, natural light, season and formula — the five things to check before you buy foundation online. Or skip all of it and send Nat a selfie.

Our Story: Makeup for Women Who Don’t Settle

Our Story: Makeup for Women Who Don’t Settle

When the makeup Nat had always worn stopped working with her changing skin, she refused to settle. Discover why she created Max & Louie: considered skincare, creamy makeup and personal...

Our Story: Makeup for Women Who Don’t Settle

When the makeup Nat had always worn stopped working with her changing skin, she refused to settle. Discover why she created Max & Louie: considered skincare, creamy makeup and personal...