Max & Louie

The Journal

Skin-first tips, honest product notes and the little rituals we love — written to help you get the most out of your Max and Louie shelf.

SPF in Your Makeup: Is It Actually Enough?

SPF in Your Makeup: Is It Actually Enough?

Your foundation says SPF 30, your setting spray SPF 50 — so you're covered, right? Not quite. An honest guide to what SPF in makeup really gives you, and how...

SPF in Your Makeup: Is It Actually Enough?

Your foundation says SPF 30, your setting spray SPF 50 — so you're covered, right? Not quite. An honest guide to what SPF in makeup really gives you, and how...

Korean Skincare in New Zealand: What K-Beauty Actually Teaches Us About Our Skin

Korean Skincare in New Zealand: What K-Beauty A...

K-beauty isn't a trend — it's a smarter way to think about skin. Here's what Korean skincare philosophy actually teaches us, and how the Prepy 5-step ritual brings it to...

Korean Skincare in New Zealand: What K-Beauty A...

K-beauty isn't a trend — it's a smarter way to think about skin. Here's what Korean skincare philosophy actually teaches us, and how the Prepy 5-step ritual brings it to...

Creamy, hydrating makeup for skin over 40 — Max & Louie

What Foundation Is Best for Aging Skin? (Makeup...

Makeup over 40 isn't about hiding — it's about hydrating and enhancing. Why creamy, skin-first formulas suit mature skin and won't settle into fine lines.

What Foundation Is Best for Aging Skin? (Makeup...

Makeup over 40 isn't about hiding — it's about hydrating and enhancing. Why creamy, skin-first formulas suit mature skin and won't settle into fine lines.