Max & Louie

The Journal

Skin-first tips, honest product notes and the little rituals we love — written to help you get the most out of your Max and Louie shelf.

How to Find Your Perfect Foundation Shade Online (Without Guessing)

How to Find Your Perfect Foundation Shade Onlin...

Undertone, neck not face, natural light, season and formula — the five things to check before you buy foundation online. Or skip all of it and send Nat a selfie.

How to Find Your Perfect Foundation Shade Onlin...

Undertone, neck not face, natural light, season and formula — the five things to check before you buy foundation online. Or skip all of it and send Nat a selfie.

Our Story: Makeup for Women Who Don’t Settle

Our Story: Makeup for Women Who Don’t Settle

When the makeup Nat had always worn stopped working with her changing skin, she refused to settle. Discover why she created Max and Louie: considered skincare, creamy makeup and personal...

Our Story: Makeup for Women Who Don’t Settle

When the makeup Nat had always worn stopped working with her changing skin, she refused to settle. Discover why she created Max and Louie: considered skincare, creamy makeup and personal...

SPF in Your Makeup: Is It Actually Enough?

SPF in Your Makeup: Is It Actually Enough?

Your foundation says SPF 30, your setting spray SPF 50 — so you're covered, right? Not quite. An honest guide to what SPF in makeup really gives you, and how...

SPF in Your Makeup: Is It Actually Enough?

Your foundation says SPF 30, your setting spray SPF 50 — so you're covered, right? Not quite. An honest guide to what SPF in makeup really gives you, and how...

Korean Skincare in New Zealand: What K-Beauty Actually Teaches Us About Our Skin

Korean Skincare in New Zealand: What K-Beauty A...

K-beauty isn't a trend — it's a smarter way to think about skin. Here's what Korean skincare philosophy actually teaches us, and how the Prepy 5-step ritual brings it to...

Korean Skincare in New Zealand: What K-Beauty A...

K-beauty isn't a trend — it's a smarter way to think about skin. Here's what Korean skincare philosophy actually teaches us, and how the Prepy 5-step ritual brings it to...

Creamy, hydrating makeup for skin over 40 — Max & Louie

What Foundation Is Best for Aging Skin? (Makeup...

Makeup over 40 isn't about hiding — it's about hydrating and enhancing. Why creamy, skin-first formulas suit mature skin and won't settle into fine lines.

What Foundation Is Best for Aging Skin? (Makeup...

Makeup over 40 isn't about hiding — it's about hydrating and enhancing. Why creamy, skin-first formulas suit mature skin and won't settle into fine lines.